Pay Per Share Marketings
With traditional Pay-Per-Click (PPC) marketing, websites display an ad when a user’s keyword search matches the advertiser’s keyword list. In most cases, the advertiser then pays the website per click on the ad. While these campaigns have proven highly effective, they struggle with accuracy, pricing and fraud. Moreover, they fail to take full advantage of social media.
Share Magnet introduces Pay-Per-Share (PPS) marketing in an effort to supplement PPC’s “cast a wide net” strategy with a more targeted approach. Pay-Per-Share connects advertisers directly with the people they want to reach. This revolutionary delivery system works with social media users and their vast networks.
Here's how it works:
Advertisers create a “Magnet,” a dedicated page advertising a service, product or event.
Social media users register as “Sharers,” allowing them to access Magnets within their interests and targeted at their demographic.
Sharers share Magnets (via social media, email, blogs, etc) with people in a similar demographic with similar interests.
Each time a share generates a click on the Magnet, the advertiser is billed and the sharer gets paid!
Here’s why it works:
People love to share. Tens of billions of pieces of content are shared online every month.
Share Magnet matches people with Magnets by allowing advertisers to pick who they want to share.
Share Magnet only registers: (i) shares that generate clicks, and (ii) clicks that come from unique IP addresses.
The Sharer’s network helps regulate their sharing. Think about it. If you over-share, your network will get annoyed and stop clicking. Fewer clicks mean fewer pay outs, or as one person on our team put it: there is an auto-regulating lame level.