We all watch commercials, look at billboards, or try to get that catchy radio jingle out of our head. But do you ever wonder how that particular advertisement found you? Print, Radio and TV all use similar advertising models based on audience demographics. Media providers collect information about their audience, then, they sell ad space to companies targeting this audience.
For example, take a 35-year-old woman who loves the TV show "Grey's Anatomy." During the show, she will likely see commercials trying to appeal to her, such as "Lean Cuisine" or "Gap.” This is no coincidence. Advertisers have researched that the highest percentage of “Grey’s” viewers are women ages 25-44, and they purchase ad space accordingly. Advertisers hope to match the right ads with the right audience. They know who’s watching, and they hope they know what you like.
This strategy has experienced great success; however, we are facing a new frontier – the Internet.
The Internet changed the way we get information. With multiple search engines indexing content from all over the world, finding what you need has never been easier. But in this world of infinite options, how can advertisers stand out?
Pay-Per-Click (PPC) advertising came to the rescue. This model targets the online audience using keywords. When a user searches a keyword that matches an advertiser’s keyword list, a related ad pops up. Though Pay-Per-Click is highly effective, it is not perfect. It remains difficult to ascertain someone’s demographic based solely on words searched. Plus, it fails to fully take advantage of rapidly evolving social media.
The social network Facebook has become the largest, most popular website on the Internet. In response to this social media explosion, advertisers are working to develop an effective social presence.
Unlike users of search engines, most users of social media sites provide demographic information. This allows social networks to fuse traditional advertising and Pay-Per-Click (PPC). Sites like Facebook track user activity on their network, enabling them to position ads in front of users most interested in those ads. This represents a major step forward.
The Internet also has dramatically amplified word of mouth - the most trusted form of recommendation. You can now reach your entire network with one click. Millions of people are sharing information online everyday. Why not reward those who like your product and advertise it for you?
This inspired us to create Share Advertising, or Pay-Per-Share, which we feel fuels a mutually beneficial relationship between company and consumer. Instead of just consuming a product or service, you can become their ambassador. Now, if you like something, share it. If others follow your lead, you get paid.
You’ve been loyal to businesses for years. Now, we’re helping businesses return the favor!