Social Influence occurs when an individual's thoughts, feelings, attitudes or behaviors change in response to another individual or group.
Whenever you make a recommendation, you exercise social influence. In most cases, the closer your relationship to the audience, the stronger your influence. Alternatively, your status defines your influence. For example, celebrities make a pretty good living endorsing and promoting products.
Even so, people still trust recommendations from personal contacts most.
Today, the Internet strengthens our connections with family and friends. Our entire network may be just a click away. For this reason, we believe that social influence offers "the next big thing" in advertising.
The Next Big Thing
A significant percentage of the world regularly accesses the Internet. Most of these users have an email, a social network account, or blog that connects them to friends, family, colleagues and fans. All of these people make up the user's personal network.
Every month, these users share billions of pieces of information over their networks. Billions. This information includes recommendations for products, services and more. Such word of mouth marketing has proven incredibly effective.
What if you could get paid for making recommendations? What if you shared an amazing new restaurant with your friends and that restaurant compensated you in return? What if you could treat your network to an exclusive trailer for an unreleased movie and make money? What if?
That is what Share Magnet is all about.