Converting Social Influence
Relationships and how they affect interest
People tend to trust their friends and family dramatically more than anyone else. It's kind of common sense. Strangely though, most advertising today does not take advantage of these powerful relationships.
The graphic below from Razorfish shows that offline friends (i.e. people you know in real life, not just from the internet) are trusted over 3x more than search engine results, and nearly 2x more than traditional social network ads.
The Awareness Phase: When You First Hear About Something
The Razorfish graph below shows a significant disparity between the online influence of people we don't know (even reputable ones), and people we do know.
The Action Phase: When You Commit To Buy Something
This final graphic shows how close friends and family influence purchasing decisions more than anything else. This highly visible disparity illustrates what Share Magnet is about.
We appreciate your influence over family and friends, and we believe you are the key to success in today’s marketplace. Share Magnet justly compensates you for sharing honest opinions that contribute to the success of your favorite things.